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Tracking your website with Google® Analytics

Google Analytics, a free service offered by Google, generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize their AdWords advertisement and marketing campaigns through the use of the analysis of where the visitors came from, how long they stayed on the website, and their geographical position.

Google's service was modeled upon Urchin Software Corporation's analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). Google still sells the standalone installable Urchin software through a network of value-added resellers.

The Google-branded version was rolled-out in November 2005 to anyone who wished to sign up. However due to very high demand for the service, new sign-ups were suspended only a few days later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Prior to August, 2006 Google was sending out batches of invitation codes as server availability permitted; since mid-August, 2006 the service has been generally available.

Google has been working to improve system performance, and reports now generally update in less than 1 hour. All users can officially add up to 10 site profiles, and "pre-free" customers can add up to 50. Each profile generally corresponds to one URL.

Google Analytic's approach is to show basic dashboard-type data for the casual user, and more in-depth data further into the report set. There are currently over 80 distinct reports, each customizable to some degree. Google Analytics also offers three dashboard views of data, Executive, Marketer, and Webmaster.

Altherr Web Design incorporates Google Analytics on ALL of our marketing accounts, and send our contact at your company an email that allows them to login to the Analytics account and view all of their statistics whenever they like. This is just another way that Altherr Web Design helps our clients to understand the internet and the impact their website can have.

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