Search Engine Optimization
 One of the many internet marketing strategies that we use at Altherr Web Design to market & promote websites is called search engine optimization. Rand Fishkin of seomoz.org defines Search engine optimization (SEO) best by calling it "the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines". Basically, SEO is methods of tweaking websites that help improve the chances they will be found. Search engines, such as MSN, Yahoo!, Ask Jeeves, and Google are one of the primary ways that internet users find websites. That's why a website with good search engine listings may see a drastic increase in traffic. Everybody wants their website to be found when a user enters a keyword pertaining to their site, unfortunately, many websites appear poorly in search engine rankings or may
not be listed at all because they fail to consider how search engines work.
In particular, submitting your website to search engines is only part of the challenge of getting good search engine positioning.
There are many parts of a web page, they are - to name a few - the meta title tag, the meta keywords tag, the meta description tag, the external links, the content of the page, and the heading tags. The secret to on-page search engine optimization is to put the keyphrases (phrases that people type in to the search engines to find your site) in these tags to make your web page relevant for that keyphrase. The on-page optimization is only a small part of search engine optimization. Once you get your web pages optimized for the relevant keyphrases, then you have to do some work away from your pages, most importantly getting links. The main part of incoming links are the anchor text (the actual text that people click on to get to your site). We want to get the keyphrases in the anchor text in a natural looking way, or way that doesn't look like you paid for it. Quality and quantity of backlinks you have are both needed. A good combination of directory listings, natural in-text links, reciprocal links (traded links) are all needed, but not too many of one; you want to get a nice balance and build it up over time. Altherr Web Design specializes in search engine optimization, including link campaigns, to make your site relevant to whatever keyphrase you choose. We base the cost of search engine optimization by the competitiveness of the keyphrase you are going for. If you're going for "online poker" then your cost is going to be more than if you're optimizing for "cincinnati window company". The reason for this is the number of competitors that are trying to rank for the same keyphrase, that increases the number of links and on-page optimization that we have to do with your site. Call us today for a free quote of what we can do for your website.
Pricing is based on the number of websites competing for your keyphrase, the average number of monthly searches for your keyphrase, the average price per conversion to your website.
On a tight budget? Do your own SEO
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Here's a great place to learn more.
If you already have a website and are not receiving the rankings that you would like in the search engines, then contact us today and see how our Search Engine Marketing and Optimization program can help you.
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