Pay per click is the name given to the process where you pay for every click that comes to your website. This may be in the form of a sponsored advertisement in a search engine or banner on another website. The ads/banners are highly focused to the content and are based on specific keywords or keyphrases, helping you to achieve better conversion rates on clickthroughs.
The first thing that you need to decide is how much money per month you are wanting to spend on advertisements, add an additional 5% for our PPC Management fee and then give us a call. We will create a campaign strategy based on our keyword research, design the ads by providing wording that will get customers to click, create your account with Google Adwords, Yahoo Search Marketing, Verizon Superpages or a combination of any of them (at this time we are not offering PPC Management with any other advertisers), choose your keywords and bid amounts, and you will be on your way to receiving visitors immediately.
Once the ads are set up and begin running, we will track them through Google Analytics and other advanced tracking methods to make sure that you are getting a return on your investment and not throwing money away each month.
Unlike Search Engine Optimization, if you pay the right amount of money, your site will show at the top of the search engine result pages with pay-per-click.
If you are struggling finding the right keywords for your site or are wanting to try pay-per-click advertising for the first time then contact us today and see how we can help you.